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Friday, November 4, 2011

Cobwebs, Cleaning, Advertising and the Net...

Those pesky cobwebs always seem to sneak into the corners... No matter how many times you knock them down... they always seem to creep back.

A Perfect Shine Cleaners get so wrapped up into getting the daily grime that accumulates on the counters of the kitchen, the goop accumulated on the stove and inside the microwaves..... the grime in the shower, the gunk on the floors and all the dust that builds on all the easily visible surfaces... they sometimes fail to look up.

They work so hard and become so focused in these principal areas. We remind them at our meetings that they need to look in areas they don't normally view.

Looking in areas not normally viewed is also a huge reminder for myself, as a President of A Perfect Shine Cleaning, when viewing our overall advertising and marketing strategies.

Such bold and fast movements in our society these days. It used to be that, as a company, you worked hard... put out a good product, placed an ad in the Yellow Pages and then managed your company.

In today's fast paced technological society; we are now tasked with not only working hard, putting out a good product, placing ads in multiple sources of media including print, and the internet. However, now as an added bonus, we have the pleasure to work almost full time working on the internet ads.

We no longer have the Yellow Page companies to design the perfect ad. We no longer have advertising company reps as advocates for our business. No, we must now work constantly on internet ads that change from day to day and to whom large internet company's only care in the world is how many "clicks" our company generates.

Now it seems that the main concern of the internet company is how much I am willing to pay for the next person to click on my website and possibly call to make an appointment.

Meanwhile, as a company that prides itself on consistency and quality in the cleaning business, I am still tasked with letting my crews know to clean out the cobwebs in the corners of the rooms when they perform their General Cleaning Services and reminding them to hit the light switch plates or areas that might not be noticed.

Our company cleans hundreds of homes each week. We have a wide following which we have amassed over the years. We take great pride in that.  Our end goal is to provide a quality cleaning job with a reasonable price. We are trying to build relationships in a world that often times does not value those relationships. At times, it seems the internet only allows the small negative minority to express their opinions. The vast majority of content clients are sometimes lost in that loud confusion of the internet....

However, I don't let all the negativity bring me down. I fight on. I love my employees. I love my company. I take pride in the work we perform. I know that many, many people enjoy a sense of calm and positivity from the work that we perform. I know that I am a fighter and I will change and adapt and move forward. I know that our company blows away the competition. I know that we work our butts off and I know that in the end....

Our strengths, overwhelmingly, outweigh our flaws!

Yet, even more importantly,  I know in my heart of hearts..... A Perfect Shine serves a noble purpose.

Thursday, September 15, 2011

Fidelity - A Perfect Shine Cleaning

Fidelity defined; 1. Faithfulness to obligations, duties, or observances

I feel that A Perfect Shine truly tries to live up to this one simple word. We started this company with the belief that we would offer hard work at reasonable rates. We would give all that we have and we felt we would be rewarded with reciprocal respect.

So far that philosophy has held true. Yes, on occasion we have been taken advantage of for our philosophy.

Yes at times, we may not have lived up to some person's expectations.

But if you look on whole, over 12 years of constant work, .... I think we are in balance and holding true to our beliefs.

At any point in time if our customer needs a last minute cleaning or to cancel a cleaning due to a problem we accommodate that request. We rarely raise our regular customer's rates. We have tried to hold our rates steady during these truly tough economical times. We never miss a scheduled cleaning. Hey, we may be a little late... but we are always there!!!!

We have volunteered our services to help out people w mental disabilities (hoarders), we have donated Gift Certificates to PTA,s and charitable organizations. We have helped out people that are being evicted and elderly on limited resources.

We are not a bottom line type of company. We have never tried to get the most out of our customers. We base our prices on our costs and add in a reasonable profit. We do not call our competitors and offer slightly less then their inflated rates!

We try so hard to be true to our core. All our employees are basically extended family. We strive to build something of meaning.

O.K. I really didn't intend to write some philosophical blog on our company... so i will just leave at this:

If you are a customer of A Perfect Shine: If you are ever in need, if you ever need anything... just let us know. Heck, email me personally:


Kevin Cromley

Tuesday, July 12, 2011

Walking into clean home!

Ahhh yes.... walking into a clean home upon arrival from work, or from leaving the home for a few hours... what bliss....

I'm not quite sure why we experience that sheer euphoria. However, I do know it to be true, that we do experience that great sense of calm....

Perhaps somehow it is internalized.... osmosisized... inebrecized into us from our parents complaining about having to clean the house when we were young. Or worse yet... forcing "us" their kids to clean the house. Please don't fault me for my liberal distortions of adjectives, expressions and liberties I partake on the English language.

I only hope to express a feeling of content that we all feel when we come home to a clean home.

That is quite a different feeling that we experience when we are personally subjected to partaking in that same physical action! Cleaning is such a negative and physically demanding job. Hey, I know. I used to clean homes daily! Imagine cleaning your entire home, scrubbing the toilets and shower, mopping the floor, dusting all surface areas, cleaning countertops, vacuuming, sweeping, cleaning mirrors... sweating and moving.... o.k. now imagine going to another home and starting all over!

Then off to another house..... UGGGHHH!!!!!!!!

Yes... cleaning is such a tough and extremely hard and physical job! A job that I personally did for a long time building A Perfect Shine. Even after I had my Bachelor of Science Degree in Business Administration! O.K. my degree was from the infamous party school of Chico State... but, hey I still worked by butt off in college and I didn't slack off! Well that is a little s-t-r-e-t-c-h!

I digress.... my point being is this: Don't feel bad about using a service to clean your home. But also... realize that the people cleaning your home are working their "butts" off too. Don't get uptight about a small item missed here and there. look at the big picture.

Also... BE content walking into your clean home! This is a great feeling... enjoy it! Embrace it! You deserve it! These are life's small pleasures that few people truly understand. You belong to that club! I now am happy to belong to that club too, on occasion!

I love walking into my clean home when I manage to break a crew free from their busy schedules to clean my home!

We work very hard here at A Perfect Shine. This is a tough business all around and I am proud to own such a successful and hard working business. So here comes my pitch... Wait for it....

If you have felt any enjoyment from our services... help us out by writing a positive review for us on,,, citysearch,com...or all of the above! Or any other online review site!

Your reviews and recommendations help us succeed and thrive now and into the future. Also feel free to "like" us on Facebook. Yes, we have a facebook page.

But hey... if that doesn't float your boat, don't worry about it. Either way, we appreciate your business and we are working hard for you!!!

Above all... I wish you all much joy in life for this is paramount and imperative!


Wednesday, March 30, 2011

Spring Cleaning Time Top 3 Tips

It's that time of the year for Spring Cleaning. Time to get rid of the clutter and dust and start the year in a clean, organized manner.

Top 3 Spring Cleaning Tips

1. Start from the top and work your way down. Clean ceiling fans, dust walls, use dusters with poles to get the spiderwebs in the corners, clean light switch plates, windows, window ledges and then baseboards. Save the floors until the end.

2. Make a list. Write out all the tasks per room that you would like to accomplish. Take your time. If it seems too overwhelming, work on one room at a time. Take a break and reward yourself after finishing each area. Split the job up over a few days or weekends.

3. Call A Perfect Shine Cleaning. Take a "me" day. Go shopping, catch a movie and have a glass of wine. Come home and say..."ahh... look at my shiny house." (619)269-1745.